Can You Add An Animated Gif To Your Facebook Banner

Facebook has more than than 80 meg small businesses around the world using Facebook Pages. And fifty-fifty if we're not supposed to judge a book past its cover… you know equally well equally I do that it happens. This is why your Facebook cover photo is so of import.

Merely what is a Facebook cover photo? What are the Facebook cover photo size dimensions, and how can yous create an image that looks bully on desktop AND mobile devices?

This article will teach yous everything y'all need to know and requite y'all the perfect Facebook comprehend photo template.

Permit's dive in!

What is a Facebook Cover Photo?

When someone visits your Facebook Page, your embrace image is the first affair they see and takes upwards simply about the entire screen.

A bad Facebook cover image can have visitors tapping "Back" before they draw their next jiff, never returning to your page again.

However, a well-optimized Facebook comprehend photograph will entice viewers to follow you , explore your Folio, interact with your brand, visit your website, and buy from your shop.

What is the Facebook Encompass Photo Size?

Facebook encompass photos (or "Facebook banners") are displayed at 820 pixels broad past 312 pixels alpine on desktops, and 640 pixels wide by 360 pixels tall on mobile devices. Your Facebook encompass prototype size must be at least 400 pixels wide and 150 pixels tall.

For all-time results, Facebook likewise recommends using a PNG file.

At present, if you're the blazon of person who likes to get super technical, a Facebook cover photograph will load fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels alpine, and less than 100 kilobytes.

Okay, still with me?

The Big Problem with Facebook Cover Photos

You may have noticed a problem with Facebook encompass images: We just get ane Facebook cover photo, merely it's displayed differently on desktops and mobile devices.

So, how does Facebook help the states solve this outcome? Well, they don't.

Facebook isn't trying to badger us, they're just taking into account the attribute ratios of different devices.

Recall, Facebook is viewed in landscape on desktop and portrait on mobile devices. The problem isn't pixel sizes just the shape .

Have a look at Hershel's Facebook encompass photo on desktop:

At present, here'due south what it looks like in the Facebook mobile app:

Sure, they look like, but at that place'due south a modest deviation – the prototype has been cropped on the desktop version.

Let'south look at the mobile version over again, but this fourth dimension, I've grayed out the parts of the image that aren't displayed on desktop:

And then on mobile devices, the paradigm's top and bottom are expanded past virtually 75 pixels each.

This is actually really absurd.

Information technology means that Facebook isn't squeezing or stretching your Facebook encompass photo to fit – and so your prototype will e'er await its best. This likewise applies to Facebook embrace videos, which we'll talk more virtually in a moment.

Okay, so how can you lot brand a Facebook encompass photo that looks astonishing on desktop and mobile devices, with all the different aspect ratios in between?

The Best Facebook Encompass Photo Size for Desktop and Mobile

The solution to this Facebook cover prototype problem is to make your photograph much taller than the recommended 820 10 312 pixels.

Specifically, your image should exist 820 pixels wide by 462 pixels tall.

This gives you 75 extra pixels at the height and bottom of your image that will exist cropped when displayed on desktop.

Okay, just what does this expect like exactly?

The Perfect Facebook Cover Photo Template for Desktop and Mobile

Here's a Facebook embrace photograph template that you can employ to design an epitome that looks great on desktop and mobile devices:

The whole prototype will exist displayed on mobile devices. However, the lite bluish sections volition be cropped out when displayed on desktop computers.

To download the Facebook cover photo template, right-click the image, click "Save Image As…", and save the image to your estimator.

Up next?

What is the Best Facebook Cover Video Size?

Facebook cover videos are displayed in the same style as photos. For this reason, the recommended Facebook cover video size is likewise 820 pixels by 462 pixels. Your video also needs to exist between xx to 90 seconds in length.

Facebook encompass videos provide a fantastic opportunity to promote your brand or a defended marketing message, and can oft exist more engaging than photos.

But information technology's not all good news.

Facebook cover videos are less effective on mobile devices, every bit they don't autoplay. They load as a thumbnail instead.

What'southward more, the audio in Facebook embrace videos doesn't automatically play either – viewers must click on the video to hear the sound. For this reason, it'due south best to make sure that your video is still interesting and engaging without audio.

That said, when yous consider that 85 percent of Facebook users watch videos with the volume turned off, it's good practice to make your videos engaging without sound when posting them on Facebook regardless.

Here'southward an instance of an heart-catching Facebook embrace video from watch make Bremont :

Lastly, don't worry if you already have an awesome video simply the dimensions aren't quite right. Earlier editing your video, simply endeavour uploading the video and using Facebook's "Reposition" feature.

How to Make a Facebook Comprehend Photo

Now that y'all understand the dimensions, here are 6 meridian tips on how to make a Facebook comprehend image.

i. Use Shopify'southward Hatchful to Create a Social Media Make Package

If you haven't yet created a logo or visual branding for your business organisation, bank check out Shopify's Hatchful .

This free tool allows you to rapidly and easily create an awesome brand packet – this includes images formatted for each of your main social media channels.

Hatchful even provides ii Facebook cover photo variations:

ii. Apply a Free Prototype Editing Tool to Brand a Facebook Cover Photograph

If y'all've already got a logo or visual branding, check out free prototype editing and graphic design tools. We list some further down in this article.

Most graphic design tools come equipped with a Facebook cover photo template. Usually they are formatted for desktop (820 pixels by 312 pixels). So, it'southward all-time to create a new design using the dimensions that work for desktop and mobile (820 pixels by 462 pixels).

Then, upload the Facebook cover photo template to your design so yous can see which parts of your paradigm volition exist cropped on desktop devices.

Hither it is once more for convenience – just right-click, and click "Save Image As…"

3. Source Free Stock Photos and Videos to Employ in Your Facebook Comprehend Photo

What if you don't accept whatsoever hit images or video footage to utilise on your Facebook Page? No problem!

There are plenty of gratuitous stock photo and video websites out at that place, such as Shopify's Burst , Pexels , Unsplash , Pixabay or Life Of Vids .

4. Facebook Pages and Profiles Brandish Comprehend Photos Differently

When making your Facebook cover photo, it'south worth bearing in mind the differences between Facebook Pages and Facebook profiles.

On Pages, Facebook embrace images are completely unobstructed:

However, on Facebook profiles, there are various elements displayed on top of your cover photograph. These include the contour picture, proper name, and buttons such as "Follow" and "Message."

Make sure to take these additional elements into account when designing your Facebook cover photo.

five. Stick to Facebook's Guidelines

About of Facebook'southward guidelines are simply common-sense.

However, it'south worth reading them in order to avoid a silly mistake that might issue in Facebook removing your Folio from the site.

These guidelines include:

• Don't employ copyrighted materials that you don't own or take a license for.
• Make certain your Facebook cover photo is family-friendly and condom-for-work.
• If yous directly annunciate a production or service in your Facebook cover paradigm, make certain you're not violating any of Facebook'southward advertising rules.

For more than information, bank check out Facebook's page guidelines .

6. How to Modify Your Facebook Cover Photo

One time you've created your Facebook cover image or video, uploading information technology to Facebook couldn't be easier.

Just head to your Facebook page, click the photographic camera icon, and and so click "Upload Photo."

Facebook Embrace Photo Best Practices

Now that you know the practicalities, hither are iv best practices for creating an engaging Facebook cover paradigm.

i. Use an Image with a Potent Focal Point

In general, it's best to avert abstract images that don't serve a clear purpose.

Call up, your Facebook cover photo is an opportunity to capture and direct the attention of visitors. Then apply an image that grabs people's attention and elicits curiosity.

Your epitome should also be in keeping with your brand's look and feel.

In the example beneath, Tesla displays a stunning image featuring their fundamental product, the Model iii. Observe how the route and dusk draw your attention to the car?

2. Place the Emphasis on the Right of the Epitome

The Facebook contour movie and sidebar are on the left-hand side of the page, so cover photos tend to look best when the focal point is on the right-hand side of the image.

Permit'due south look at two examples to see the departure. This first Facebook cover photo is from juice store Press London :

This second Facebook cover image is from glasses wax store Nerdwax :

Both images are well-designed and compelling.

However, can you see how moving the accent to the right-hand side of the page provides an boosted sense of balance?

There'south also a more tactical benefit to drawing the viewer's attention to the right-hand side of the page: this is where the Facebook Page call to action is located.

Take this case from a glasses store Lord's day Somewhere . Notice how the eye is drawn over and downwards to the call to action?

iii. Don't Include Small-scale Text or Visual Elements

You need to brand sure that any text or visual details you include are large plenty to be viewed easily on a small smartphone screen.

This is important to consider when the vast majority of Facebook users access the site from smartphones :

4. Update Your Facebook Cover Photo Regularly

Facebook comprehend photos nowadays a fantastic opportunity to communicate with your target audience , so accept the opportunity to update your bulletin regularly.

In the case below, Black Milk Clothing utilize their Facebook cover image to promote their Wild Hearts collection:

This Facebook cover photograph helps to increase awareness of their collection while the time-sensitive offering helps to create urgency among visitors.

What Makes a Good Facebook Cover Photo?

Every brand and business is unlike and so there is no i size fits all when it comes to what a good Facebook comprehend photo is. But there are a few things to consider that improve your Facebook marketing game.

Optimize for Mobile

Although when we are looking at our Facebook profiles and irresolute our cover images we are on desktop, the vast majority of people who look at Facebook are doing this through mobile devices . This means that y'all need to make sure your cover image conveys the same message on desktop and mobile.

Branding

Consequent branding with your Facebook profile is super of import as your customers want to know straight away that your profile is the right one and non a fan/spam business relationship. Creating a Facebook embrace photo that is inline with your brand guidelines will foster trust with customers. This includes using colors that are associated with your business organisation, making certain that your language is consistent, and repeating messaging you lot employ on your website inside your images.

CTAs Rule

Images are dandy. They can be eye communicable, motivational, and viral. Merely nothing can beat a comprehend photo with a call to action . Your comprehend photo can be used to promote a sale you have on, or a new product that you launched. Whatever is new to your business you should push button your customers to find out more through prime number existent estate on the meridian social media platform.

Test Videos and Images

Sometimes cover images are not the best media for Facebook. Testing videos and images can aid yous to understand what your customers want. Peradventure images are nifty for engagement inside Facebook, but videos help to motivate your customers to visit your website. Y'all will never know what motivates your customers until you examination your scenarios.

Make Information technology Engaging

All images should exist created to push engagement, and Facebook cover images should be no dissimilar. Creating images that people desire to share with friends and family volition mean gratis exposure and branding from people who similar you and your business concern. Social proof is fashion more important in today's ecommerce mural than advertising and marketing. If your audition is downwards with sharing your images, you take our permission to create the most engaging content always!

9 Facebook Encompass Photo Ideas From Successful Brands

Now that y'all take the tools and best practices under your belt, here are nine inspiring Facebook cover image ideas from successful brands.

1. Present Your Primal Selling Proposition

One of the all-time means to use your Facebook comprehend photo is to highlight your key selling proposition or benefit.

To empathize your business concern's central selling proffer, merely ask yourself, "what is the key benefit we provide to customers?"

Here'southward how Shopify app Automizely does it on its Facebook page :

In another example, TED promotes the cardinal benefit of their service TED Recommends :

2. Capture Attending with an Animation

If you similar the idea of a Facebook cover video, but you don't have the fourth dimension, upkeep, or expertise to create a compelling video, why non create a GIF?

To create a GIF, use a complimentary tool like Giphy Capture or Tumblr's GIF maker .

3. Create a Slideshow of Images

Not only can you use photos, videos, and GIFs in your Facebook cover image, you tin also upload multiple images to create an prototype slideshow.

Hither's an case from travel bag brand Minaal :

To add multiple images, add a single image first, then click the photographic camera icon to reveal the carte, and click, "Edit Slideshow."

If yous're not sure which photos to include in your Facebook cover slideshow, you can always let Facebook to automatically select which photos announced by using the toggle in the upper correct-hand corner of the screen.

4. Feature Your Products

If you lot're non certain what to use as your Facebook comprehend photo, you can't go wrong with a dandy product photo . Plus, it can save time and coin to simply use an image yous already take.

Here's a bully case from Dollar Shave Club :

5. Promote Your Social Media Campaigns

Many businesses create branded hashtags to increase social engagement with consumers. Why non create your ain branded hashtag and promote it in your Facebook embrace photo?

Here's how fitness wearing apparel brand Gymshark does information technology:

vi. Keep it Simple

When information technology comes to creating images that customers will dearest, keeping it simple is the nearly important aspect. Creating images that have more than i CTA, too much motility, or information overload will scare people away. Landing pages are for advisory purposes, images are snapshots of the most important data.

If you're really struggling to discover that perfect idea, only keep information technology simple. Some of the largest brands in the world have created empires using simple but powerful visuals.

Take Nike – their Facebook cover photo just features their slogan in black and white:

7. Characteristic Faces in Your Epitome

People are instinctively drawn to other people.

So much and so, that ane study discovered photos with faces are 38 percent more likely to become "Likes" on social media than photos without faces. Photos with faces are also 32 percent more likely to concenter comments.

Jewellry make Biko is taking reward of this natural phenomenon:

8. Keep it Seasonal

There'due south e'er something happening – whether information technology'south Halloween, Blackness Friday, Christmas, or simply one of the four seasons! So try mixing things up throughout the twelvemonth by creating timely Facebook encompass photos.

Processed shop Sugarfina updated their Facebook cover epitome for the lunar new yr:

ix. Pair Your Facebook Encompass Photo with Your Profile Motion picture

To create a more professional and cohesive brand await, it tin can aid to match your Facebook cover photo and contour motion picture.

Compare the previous case from Sugarfina to this side by side one from Target :

Observe the increased impact when the Facebook comprehend image and profile moving picture match?

Facebook Cover Photograph Makers

Many tools exist that can help you create Facebook cover photos so you don't need to communicate with a designer every time yous need a new image. Beneath are the five virtually popular Facebook comprehend photograph makers, along with links to the templates so yous can get-go creating a encompass image at present.

1. Canva

Canva is an a mazing tool to create images for whatever platform merely especially for Facebook cover photos. Their comprehend photo template is easy to use too. Y'all merely pick a layout and cull images, fonts and colors that arrange your make, and you are done!

2. Adobe Spark

With Adobe Sparks you can create stunning Facebook cover photos for complimentary. This tool helps to design hitting banners that amp upward your brand and draw in your audience in seconds. Plus, they look super professional person.

3. Bannersnack

Bannersnack has lots of templates to outset with where, simply dragging and dropping an image and some text volition requite yous great results in minutes. This gratuitous tool likewise has millions of stock photos and animations to use.

4. Fotor

Create heart-catching Facebook cover photos with Fotor that will limited the emotions of your brand in just a few clicks. In four uncomplicated steps you tin take the perfect asset for your Facebook strategy that increases engagement among your followers.

5. Crello

Crello allows you to brand Facebook encompass photos or videos that your followers will love. Their templates offering inspiration and creativity to users so they can create assets that ordinarily would exist outside of their scope. With Crello you can compete with the bigger brands in your market place.

Summary

Facebook cover images are a fantastic opportunity to promote your make or amplify a specific marketing message to your target audience.

Think:

• Facebook cover photos are displayed at 820 pixels wide by 312 pixels tall on desktops, and 640 pixels broad past 360 pixels tall on mobile devices.
• It'south best to create an image that's 820 pixels broad and 462 pixels tall while remembering that the top and lesser of the photo will exist cropped by 75 pixels each on desktop devices.
• The same goes for Facebook cover videos.

When creating your Facebook comprehend photo, keep in mind these best practices:

• Direct viewer's attending by using an epitome with a strong focal bespeak.
• Identify the emphasis on the correct-hand side of the paradigm to visually balance the Facebook Page layout.
• Avoid including small text or visual details that volition exist difficult for smartphone users to see.

Lastly, after you've created and uploaded your Facebook comprehend photo, be certain to check how it appears on different devices and make any necessary changes. That manner, yous can exist certain it volition look great to everyone!

What blazon of Facebook imprint are you lot nearly to create – photo, video, slideshow, blitheness, or video? Let us know in the comments below!

Want to Learn More than?

• 10 Facebook Trends That You Need To Know in 2021 [Infographic]
• 19 Like shooting fish in a barrel Steps to Setting Up a Killer Facebook Business concern Page
• Complimentary Logo : Generate an amazing logo for your concern
• Facebook Stories: The Consummate Guide for Businesses

Source: https://www.oberlo.com/blog/facebook-cover-photo#:~:text=Not%20only%20can%20you%20use,to%20create%20an%20image%20slideshow.

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